July 2019

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    NBA 2K League welcomes Snickers partnership

    NBA 2K League has announced a partnership with Snickers, making the Mars, Incorporated brand its official chocolate bar. The partnership will see Snickers present the ‘Hungriest Player to Watch’ segment, a part of the broadcast that highlights the player “who has the most on the line” and “the most to prove.” The deal will span the rest of the […] More

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    ESL appoints MTN DEW AMP GAME FUEL as beverage partner

    ESL has appointed PepsiCo brand MTN DEW AMP GAME FUEL as its official global beverage partner for IEM and ESL One events, as well as its CS:GO Pro League. The two-year deal kicked off at ESL One Katowice earlier this year in February. The partnership also includes the launch of a post-match broadcast segment, ‘MTN DEW AMP GAME FUEL Power Plays’. The analytical segment will take […] More